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Modern Luxury at Sims Avenue

designed by Image Creative Design Pte Ltd

This unit at Sims Avenue is an existing condominium with an estimated floor area of 1800 sqft. It features a Modern Luxury style. Nonetheless, this unit was the magnum opus of the creatively gifted Singaporean design team company, Image Creative Design Pte Ltd. Ever since they first made their foray in the local ID market here, they have managed to successfully put on their ID renovation Midas touch on houses of all statures and sizes across the interior of Singaporean homes. The unit has a Modern Luxury interior design style symbolized through a mixture of straight and clean lines, devoid of unnecessary frills or fussy detailing. Think straightforward-looking geometric shapes and elegant designs that simply "wow" the socks off everyone that went across its aesthetic beauty. For starters, there is plenty of elaborate-looking but functional high-end decors across the living spaces. Among the most notable examples would be the tv feature wall in the living room spaces. Aesthetically speaking, it is classy and luxurious since a smooth white marble laminate finish makes a focal attention over a dull and uninteresting simple white wall. Likewise, the white marble laminate finish is a perfect alternative over a genuine Italy white Statuario marble wall since it is much cheaper and easy to maintain. At the same time, a laminate finish can easily masquearade as the real deal.


We are glad that we chose Image Creative Design for the renovation work of our unit. But initially, we have our insecurities for we did not know whether this well-known Singaporean ID company can fulfill the complete given task. Primarily, this is because we are particular and have high expectations on everything- from choosing the right flooring materials to the design layout for our proposed dream unit. Also, we wanted quality at its highest degree despite having a limited budget due to the Covid-19 pandemic situation. However much to our surprise, the company managed to deliver in both aspects and even surpassed our initial expectations during the 2 months renovation process. For example, they went ahead and made many rectifications to the design of our pre-renovated unit despite us not telling them to do so. As a result, our house was completed on time and it was a stunning tranformation.

Here are our opinions on the renovation and design:

We are glad that we chose Image Creative Design for the renovation work of our unit. But initially, we have our insecurities for we did not know whether this well-known Singaporean ID company can fulfill the complete given task. Primarily, this is because we are particular and have high expectations on everything- from choosing the right flooring materials to the design layout for our proposed dream unit. Also, we wanted quality at its highest degree despite having a limited budget due to the Covid-19 pandemic situation. However much to our surprise, the company managed to deliver in both aspects and even surpassed our initial expectations during the 2 months renovation process. For example, they went ahead and made many rectifications to the design of our pre-renovated unit despite us not telling them to do so. As a result, our house was completed on time and it was a stunning tranformation.

1. Dining Area

The dining area has a LightAtelier Vilho Multi Tube Pendant Light mounted above the Nippon white plastered ceiling. Naturally, the pendant lights are comfortable-looking and simple in design. At the same time, it helps to create an alluring and sophisticated ambiance due to its naturally bright lights. But right below the pendant lights is a HipVan Carson Marble Dining Table 2m, which is a symbol of modern luxury due to its smooth light-reflecting marble surface. On the other hand, the HipVan dining armchairs in oak and pale grey is a matching combo to the design flair of the dining table.

Dining area with striking pendant lights

2. Living Room | LG

The living room has a large LG Black Screen TV mounted on a Speedy Decor white marble laminate finish tv-feature wall. Moreover, the tv feature wall is unique since it has a smooth marble laminate finish reminiscent of the highly-popular Italy white Statuario marble. Naturally, the tv feature wall helps to accentuate the aesthetic flair of a simple dark-screen TV by bringing in a touch of luxury. At the same time, the HipVan Karl sofa bed in Pebble helps to make a perfect aesthetic centerpiece and space filler for the living room. Moreover, the WhiteHorse Emperador light-grey marble flooring is durable.

Living room with smooth white marble tv feature wall

3. Bedroom

This bedroom has a HipVan ESSENTIALS Queen Storage Bed in khaki fabric. Nevertheless, this bed is a cut above conventional beds due to the hidden storage bunk beneath it that is storage and space-saving. At the same time, the HipVan "Dream" series mattress has the ergonomic technology of pocket spring and memory spring for a more restful sleep at night. Adjacent to the bed is a large LG Black Screen TV mounted on a Nippon plain white walls. Naturally, the stark whiteness of the white walls is light-reflecting and helps to distract the user away from the black TV screen.

Bedroom with striking bedside lights
Final words

Overall, we can conclude and wrap it up by saying that the unit is designed for a quintessentially Modern Luxury style. For example, this unit is space-enhanced despite being initially a compact-sized unit. This factor can be seen clearly in its limited spaces that are heavily decluttered and maximized to full effect. But what makes this unit a cut above the rest? Naturally, it is the high-end decors and furnishings in the living room spaces. One of the most notable examples would be the funky-looking pendant-lights designed lighting in the living room area. Likewise, this type of pendant light is unique since it has a luxurious touch that is not too over-the-top and dramatic that it spoils the space ambiance.

Finally, the theme across the house fits perfectly with everything surrounding it. For example, you find a lot of sleek and streamlined designs. In addition, the colors are minimalistic and natural.